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Tip: Schedule Ads Right For Big Returns

Updated: Mar 17, 2021

One of the advertising points I stress on this site is the "call to action" that every ad should contain.

When customers see your ad what do you want them to do? Call you up? Come down to your business? Return a coupon?

Or, would you rather they put your ad aside and call you in a few days? If they wait, will they remember you?

The longer they wait the less chance they will remember you.

If you run a "call to action" ad, make sure you schedule the ad to run on days when your business is open, not closed.

There is nothing worse than having a customer ready to contact you and they have to wait until the next day you're open.

Based in Bozeman, MT, Tom Egelhoff is the author of, “The Small-Town Advertising Handbook: How To Say More And Spend Less,” and "How to Market, Advertise and Promote Your Business or Service in Your Own Backyard." He is also a seminar and workshop presenter and trainer. He may be reached at 406-580-1104

Listen in on Tom's Saturday weekly radio show "Open For Business" on AM 1450 KMMS Radio, Bozeman. Have a business question for Tom? Click here to get Tom's advice for free.

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