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Tip: Advertise Like Politicians

Updated: Mar 17, 2021

In any given election year you'll probably notice a lot of yard signs for all parties.

Why can't you advertise your business in a similar way?

If you're in a construction type business offer your clients a discount if they will let you put an advertising sign with your company name, website and phone on it in their yard for a week or two.

Bonus: It will attract the attention of your customer's neighbor who will ask what was done and how they liked the job?

Check with your local government first before trying this. You may be violating a sign ordinance.

Based in Bozeman, MT, Tom Egelhoff is the author of, “The Small-Town Advertising Handbook: How To Say More And Spend Less,” and "How to Market, Advertise and Promote Your Business or Service in Your Own Backyard." He is also a seminar and workshop presenter and trainer. He may be reached at 406-580-1104

Listen in on Tom's Saturday weekly radio show "Open For Business" on AM 1450 KMMS Radio, Bozeman. Have a business question for Tom? Click here to get Tom's advice for free.

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